Dani Zargel · Selected work
DANI ZARGEL
I make things. Products. Brands. Businesses. Digital. Physical. Occasionally edible.
01 / Selected work
SederKitchen
A food-business operating system bringing recipes, costing, allergens, compliance and day-to-day operations into one product.
View project
02 / Selected work
Frootie
A plant-based food concept built from proposition and identity through menu, physical experience and live operation.
View project
The thread through all of it
FROM AN IDEA
TO SOMETHING
PEOPLE CAN USE.
03 / Selected work
Pure Kitchen
Building a consumer food brand from recipes and packaging through fundraising, production and market launch.
View project
04 / Selected work
BT Wholesale
Creative leadership across major enterprise work, bringing clarity, persuasion and craft to high-value commercial propositions.
View project
05 / Selected work
Selected Work
A broader selection of brand systems, digital products, physical products and ideas that refused to stay on paper.
View project
About
I make things.
Lots of different things.
My career has revolved around taking ideas from nothing to something: defining them, designing them, building them and getting them into people’s hands.
Sometimes that means software. Sometimes a brand. Sometimes packaging, a physical product, a food concept or an entire business.
© 2026 Dani Zargel